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Wellbeing Common Weal Policy Wellbeing Common Weal Policy

From ‘I’ to ‘We’: Changing the narrative in Scotland’s relationship with consumption

On how to shift the narrative of politics from one of ‘I’, where individual freedom takes precedence over and above collective experience and responsibility to a ‘We’ of collective and shared responsibility and experience. This paper is a precursor to what would come to be known as “wellbeing economics”.

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